Crawlers are leading tools that focus on web page content. The ratio of your web sites content then is important. Major search engines focus on quality links. To reach the Page ranking systems setup by Google and other major search engines you want to keep relevancy, accuracy, and quality in mind. Web keyword and content are imperative key points that determine if you reach pass through the Page Rank search engine algorithms.

How can you do this? Two very important SEO tips - use keyword research tools and develop a search engine strategy that will benefit you the most. Plenty of keyword research tools exist that can help with your keyword analysis, such as Wordtracker or Google AdWords. These can help you identify the keywords and key phrases that will give you the most success, lower search volumes for certain keywords could indicate that it is a more targeted phrase with greater potential to convert traffic once it arrives.

You need to identify the right SEO strategy for your online business, implement it and then review the results periodically. It's surprising to see so many online business owners having no idea as to the strategies that are being used on their websites by SEO experts and why those strategies are needed. While there are no wrong SEO experts, there are SEO experts applying the wrong SEO strategies.

Viral marketing is the Internet's version of Word Of Mouth referring through Internet Saturation. Viral Marketing is just as fast, just as powerful and site more importantly, a perfectly legitimate way to dominate the search engines and the internet as a whole. Search Engines will always be a source of traffic, SEO is simply no longer the way to “optimize” your listings in them. Viral marketing automatically saturates the internet, leaving SEO as a naturally occurring byproduct. Viral marketing also cannot be defeated by SEO no matter the budget. The businesses that use Viral Marketing techniques to saturate the internet are light years beyond the businesses still attempting to use old school SEO techniques.

Most marketers aren't spending money to send traffic to their Facebook. The larger majority send paid traffic to their website. Think about it, why would I want to pay to send traffic to my Facebook profile where there are several chances for the visitor to leave my profile and not convert into a lead? Facebook is an easily distracted environment. Your website is engaging and focuses on one thing: your niche. No random IM requests, no Farmville to take care of, no “which celebrity do I resemble?” quizzes. Having a website with keyword rich, optimized content is required if you want to maximize your return on investment.

There isn't a magical formula; at least not one that's evergreen so it's important to stay current on SEO news. Dig deep to find information and read everything you can. You'll find conflicting information at times but knowledge is power so absorb as much SEO news as you can.

Google have solved more than half of our problems by placing quality instruction materials in their websites under the webmaster tools. Even with that, they still reserve a lot of Search Engine Optimization tips for you. In case you have no account on Google, I employ you to sign up today so that you would be exposed to these information. The reason why Google put these SEO tactics into play is not only because they want you to make more money. Just remember that this internet business is a Win-Win situation. You make money and Google also makes money.